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    One thing Einstein has taught me

    September 21st, 2011

    Dear Strength Coach and personal Trainer,

    Last week I told you about a customer who was frustrated with our planning and programming sheets.

    The customer found that the sheets were “useless”.

    That is interesting, because it is the exact same sheets that I have used for more than 10 years, to plan and create long-term training programs for world class and Olympic athletes.

    The only difference in the sheets we are selling and the sheets I personally use, is that each column is carefully explained in the version that we sell.

    (I love the comment boxes in the Excel worksheets!)

    I am interested to know how much time this customer spent trying to “get to know” these sheets.

    5 minutes? 30 minutes? 1 hour? 2 hours?

    I compare creating a long-term training program to walking to the mall. There are many steps, but you can take only ONE STEP at a time. And if you take a wrong turn, you can walk back and resume in the right direction.

    Don’t expect to learn to properly create a long-term program in 1-hour.

    Don’t expect things to be simpler than they are.

    And here is the lesson from Einstein:


    What does this statement mean to you?

    To Your Success,

    PS: In next week’s blogs, I write about ONE THING that in my opinion distinguishes smarter coaches and trainers from “not-as-smart” coaches and trainers.

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    Best Way To Relax and Reload

    August 10th, 2011

    Dear Strength Coach/Personal Trainer,

    Today I want to share another “vacation report” from Denmark.

    What I share on this video is something that I do EVERY DAY, often TWICE a day to relax and reload.

    You can do it to perform at peak levels.

    And so can all your clients and athletes (olympic champions included).

    To Your Success,

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    How To Use Stairs for Conditioning

    May 4th, 2011

    Dear Strength Coach/Personal Trainer,

    This month I want to share with you a collection of the most effective training strategies that I wrote about in the first half of 2009.

    Here is part 1

    Notice how many exercise variations can be created from making small changes to essentially the same exercise. This is “the same but different” - principle in action.

    Any comments or questions on how to put the information in this blog to use are welcomed!


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